Skin Genes Rx

Leveraging Precision Medicine


Skincare has now entered a new era.

The principles that have led to the rise of Precision Medicine can now be used to elevate skin health and wellness.

In fact, when you DECODE your skin’s DNA, we can better RECODE it to becoming healthier and more beautiful.

Skin Genes Rx™ is a scientific approach to skincare based on these genetics insights.

It begins with an understanding of your skin DNA and this is accomplished by discovering what risk factors your skin holds. Sensitive to sunlight? Prone to develop aging spots and freckles? Have premature skin aging due to oxidative stress? Vulnerable to dryness, inflammation or poor elasticity? Trouble absorbing dietary nutrients that support healthy skin?”

By understanding your skin’s DNA findings, we can interpret your genetics report and customize a personalized skincare and dietary program just for you.

Skin Genes Rx™ scientifically restores your skin’s health and beauty, from the inside out.



Elaine Chin, MD, MBA

THE SKIN GENES Rx STORYDr. Elaine Chin's Journey in Skincare

The Beginning

Almost 25 years ago, I landed in the skincare industry because my girlfriends wanted a physician to help them launch a professional skincare line from the US. “Why not?”, I said, “It should be fun!”

Little did I know that during those first few years, it was a decade of skincare that was unprecedented in new technological development. We went from nurturing steam, extractions and facials to AHA and BHA skin peels, laser treatments and medicated skin products with vitamins.

I’d famously declare in my training sessions to estheticians and dermatologists,” Why do a facial when you can do a medicated one that has impact?”

A New Chapter

L’Oreal came along and bought out our rights for the BioMedic Clinical Care line we were distributing in Canada.  Our team decided to formulate our own skincare line and named it Biophora. Today, it continues to thrive in the marketplace under the direction of my former business partners.

Around 2007, it seemed like the right time to move forward. The med-spa industry was beginning to behave like a grab bag of products and services that I felt was becoming disingenuous.  There were so many anti-aging claims that were far-fetched, and the consumer was getting very confused.

I didn’t abandon the health consumer but rather doubled down to develop my clinical practice at Executive Health Centre with a team of holistic practitioners and began to offer personalized healthcare. We curate and leverage the best in Precision Medicine, by understanding genetics, hormones, nutrients and specialized biomarkers to prevent and predict the early onset of worrisome medical conditions.

The Timeline

Circa 1995

BioMedic Clinical Care

Circa 2002



Circa 2019

SkinGenes Rx

Returning to the Skincare World

Since I left the skincare world almost 25 years ago, many of the ground-breaking skin treatments and methodologies I was involved in, are now mainstream and available over the counter.

It’s now time to share my expertise on the advances in personalized healthcare and apply it to skincare.

Let’s appreciate how precision medicine can help us develop the best skincare regimen possible for those who want the best science has to offer.

About Elaine Chin, M.D., M.B.A.Trailblazer of Precision Medicine

Elaine Chin, MD, MBA (U of Toronto) is a North American trailblazer of Precision Medicine, founder of Executive Health Centre, a premiere personalized medicine practice in Canada and Innovation Health Group, offering virtual health testing, consultation services, enterprise and well programs. She is the former Chief Wellness Office at TELUS Communications. Presently, she is an expert contributor to CP24, CityLine TV show and consultant at Good Housekeeping Magazine in New York.

She is the author of a 2015 top-ten book “Lifelines – unlocking the secret of your telomeres for a longer, healthier life” and a 2021 book, “Welcome Back! How to reboot your physical and mental well-being for a post-pandemic world”, cited as a Top 10 Wellness Book by Indigo Books.

At the start of the pandemic, Dr. Chin launched the Masking Together Challenge and has helped to raise close to $500,000 so far to secure safe housing for house staff, support research at the University of Toronto and distribute masks and offer her newest book, WELCOME BACK for frontline healthcare workers in Canada.

Dr. Chin’s mission is to make personalized medicine accessible to all and help people of all ages bring their physical and mental health into harmony.

Visit: www.drelainechin.com


Our Founding Company

Trailblazers in Health Innovation

We’re always looking forward, always deploying new scientific discoveries to arm you with knowledge and give you power over your total health. Using groundbreaking diagnostics, innovative technology, and guidance from expert health coaches, good health is truly, and finally within our control.

Global Leaders in Precision Medicine

Executive Health Centre continues to lead the way in integrating health professionals as well. We do this by supporting their patient’s holistic approach to health care. Little wonder our team has been heralded for introducing a more positive and effective approach to personalized medicine.

Visit us: www.ExecutiveHealthCentre.com

Virtual Healthcare

Leveraging Precision Medicine Testing Kits

Health-in-a-Box comes to you from global experts in personalized preventative medicine who founded Executive Health Centre. We deliver a virtual health offering used by health consumers and professionals alike to take advantage of point of care diagnostics that are proactive and actionable.

Democratizing Access to Personalized Medicine

State-of-the-art technology enables our model of delivery to happen. It’s a place where health consumers meet health professionals using video conferencing to collaboratively develop a holistic action plan to improve your health, based on insightful information just about you. This is personalized medicine, enabled by a unique our wellness platform – My Wellness File.

Visit us: www.healthinabox.com


MyWellness File

Personalized Connected Health

My Wellness File’s patient-centric wellness ecosystem equips you with your health information. Our ecosystem enables you to connect with a network of diverse health and wellness professionals, collaborating to monitor and develop personalized health action plans to manage your health everyday.

Powered by Patients

Fueled by you, the patient, My Wellness File gives you the ability to access your health information that is useful, accurate, and relevant, all in one place. It connects you virtually or in-person, with the best-in-class health professionals to choose from to deliver personalized care and coaching.

Delivered by Professionals

My Wellness File equips all health professionals, including physicians, naturopathic doctors, osteopathic doctors, nutritionists, chiropractors, fitness trainers and lifestyle coaches with the ability to access a platform to become holistic personal healthcare practitioners.